The Pre-Release Promotion Checklist: 30 Things to Check Before Release Day

Most release problems are avoidable. Run through this list in the weeks before a single or EP comes out.

The music and files

1. Final master approved and backed up
2. Clean or radio edit made if lyrics need it
3. Instrumental version saved for sync and live use
4. ISRC codes and songwriter splits confirmed
5. Artwork in square, vertical and banner sizes

Distribution

1. Release delivered to your distributor weeks ahead
2. Artist name spelled the same way everywhere
3. Featured artists and credits correct
4. Release date and time zone checked
5. Lyrics submitted where your distributor supports it

Streaming profiles

1. Spotify for Artists, Apple Music for Artists and YouTube profiles claimed
2. Editorial pitch sent at least seven days before release on Spotify (earlier helps)
3. Bio and photos updated
4. Canvas or motion artwork ready where available
5. Pre-save link created

Content

1. Ten to fifteen short videos planned
2. Behind-the-scenes clips collected
3. Lyric or visualiser video ready
4. Captions and subtitles written
5. Content calendar for release week and the four weeks after

Media and partners

1. EPK updated
2. Personal pitches to relevant blogs, radio and podcasts
3. Creators who fit the song identified
4. Live date or event tied to the release, if possible
5. Email to your list scheduled

Measurement

1. One or two clear goals set
2. Smart link with tracking set up
3. Baseline numbers recorded
4. Review date in the calendar
5. Notes template ready for lessons learned

For the bigger picture behind each step, see this guide to promoting a song the right way.